Arab American groups call Coca Cola's Super Bowl ad 'racist'I won't be staying up to watch the Super Bowl on Sunday night. With the 1:30 am start and 5:00 am finish, I am only willing to chance jet lag if my beloved Patriots are playing (which they are not this year).
But the ads that will be shown during the game are already up on YouTube, and Arab American groups are furious over this one by Coca Cola.
Let's go to the videotape (Hat Tip: MFS - The Other News). More after the video.
“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.
Funny, there don't seem to be any Jews in that ad....
Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic “Mad Max” film race by him to reach a gigantic bottle of Coke.
In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.
“The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.
“What message is Coke sending with this?” asked Abed Ayoub, ADC’s director of legal and policy affairs. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial,” he said.