Israel Matzav

SodaStream to become first Israeli company to advertise in the Super Bowl

Just last week, SodaStream had a commercial banned in Britain for defaming other companies that weren't named in the ad. In January, in a game in which I hope that my New England Patriots will be playing, SodaStream will have an ad that will be seen by more people than would have seen that British ad. A lot more. About 700 million people.

In the ad that the company plans to run, which has been released on Youtube and has already garnered millions of views, users of the SodaStream system are seen helping to rid the world of plastic bottles. The ad will emphasize SodaStream's campaign as an environmentally conscientious choice for consumers who want to help reduce pollution, as well as live a healthier lifestyle.

The Superbowl is seen by some 700 million people around the world, and is seen as not only the championship game of professional American football, but as the “big leagues” of advertising by corporations. Ad agencies scramble to produce original, interesting ads for a huge audience which tunes in as much for the advertisements as they do for the sports action.

The cost for an ad on the Superbowl is easily the most expensive of any television program.

Speaking Tuesday, Daniel Birnbaum, the CEO of SodaStream, said that the company saw advertising on the Superbowl as an important part of the company's strategy. “The ad is part of our expanded effort to reach out to the American and world market with our message,” he said.

Let's go to the videotape.



Yes, I know. It's the same ad I showed you last week. And it hasn't garnered 'millions' of views yet. Only about 1.3 million.

Labels: Super XLVII, television commercials

posted by Carl in Jerusalem @ 4:33 AM