Exercise macht frei
As many of you know, there was a huge sign at the entrance to the Auschwitz concentration camp that said arbeit macht frei (work makes you free). A health club in Dubai (I wonder if it is frequented by Inspector Tamim) decided that it would be really cool to make an ad (see above) that was a 'takeoff' on the Auschwitz concentration camp sign. It wasn't very cool. The campaign has been pulled (Hat Tip: Shy Guy).After receiving a scalding response for its lack of sensitivity, the ad was subsequently removed hours after it was posted. Apparently uploaded with the titled “New Poster Campaign — aka Politically Correct,” it seems evident that the offensive nature of the ad was known from the start.But I'm sure they're getting a heck of a lot of publicity out of this, and in Dubai they may not have minded the ad too much either.
”It was only a provocation but if it was badly received then I apologize,” said Phil Parkins, 32, who founded Circuit Factory. Parkins went on to say that the image had been chosen because ”the programme that the gym offers, in terms of calories, is like a concentration camp.”
He also took to the Twitter to apologize as well, writing, ”Apologies for the insane poster campaign that was put up this morning. The creative guy has been told where to go.”
posted by Carl in Jerusalem @ 7:37 PM
2 Comments:
For someone who cycles past the Dachau KZ to get to work this is terrible, but living in China for 8 years I've seen worse. Nazi flags sold alongside national flags at the Olympics. Cartoon Hitlers promoting air conditioning. Women kitted out in SS uniforms promoting catalogues. A few of them I saved and put on my site: http://tracesofevil.com
This is terrible, but living in China for 8 years I've seen worse. Nazi flags sold alongside national flags at the Olympics. Cartoon Hitlers promoting air conditioning. Women kitted out in SS uniforms promoting catalogues. A few of them I saved and put on my site: http://tracesofevil.com
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