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Tuesday, May 20, 2008

No sex in my city

All of the media are reporting today that the distributor and advertising agency for 'Sex and the City' have agreed not to post outdoor ads in Jerusalem and Petach Tikva (and I assume Bnei Brak as well, although that's not mentioned) so as not to offend the local residents. The reason is an objection to the word "sex" in the title of the movie, which opens here on May 29.
Municipal officials there asked to have the word "sex" removed from the posters, Barak said. "We told them, the way you don't remove the word "Coca" from "Coca-Cola" and just leave "Cola," we can't do it in this case," he said. "It's ludicrous."

Advertisemnts for the movie, based on the popular TV series, were to go up elsewhere in Israel on Tuesday night, said an official at Maximedia, the Israeli company that is handling outdoor advertising for the movie.

Alternative outdoor ads will not be hung in Jerusalem and Petah Tikva, though the movie is heavily advertised on TV, the Internet and in newspapers, Barak said.
I doubt they're going to sell that many tickets to it in Jerusalem anyway, except among the people who come in from the suburbs to see it. I'm glad to see this was resolved without a lot of the hostility that often accompanies these sorts of incidents.

And no, I don't plan to see the movie.

1 Comments:

At 7:17 PM, Blogger mother in israel said...

They wouldn't bother advertising it in Bnei Brak in the first place.

 

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