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Monday, January 27, 2014

Fox turns down SodaStream Super Bowl ad with Scarlet Johansson

Fox News has turned down a SodaStream Super Bowl ad featuring Scarlet Johansson... because it mentions competitors Pepsi and Coke.

Let's go to the videotape.

So what's the problem with mentioning Coke and Pepsi?
SodaStream CEO Daniel Birnbaum accused Fox of rejecting the commercial "because they're afraid of Coke and Pepsi," USA Today reported.

Nevertheless, the commercial is likely to be aired, because Birnbaum said he had little choice but to cut the offending line. "If I could get my money back, I'd be happy to be out of that deal," he added.

"What are they afraid of?" asked Birnbaum. "Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American."

The two soft-drink giants, longtime spenders on Super Bowl ads, are back in the game this year, and Pepsi also is sponsoring the halftime show.

Fox executives declined to comment. So did executives from PepsiCo. Coca-Cola spokeswoman Lauren Thompson said: "I can confirm we did not pressure Fox. Other than that, we don't comment on our competitors' efforts."
SodaStream had the same problem last year. 

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At 2:52 AM, Blogger NormanF said...

Carl - it will be shown after all!

SodaStream had to take out the line disparaging Coke and Pepsi.



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