Israel Matzav

Scarlett Johansson snubs her nose at the BDS'ers

The Super Bowl will once again feature ads by Israel's SodaStream Ltd. The ads will star Scarlett Johansson. Many Hollywood types are BDS'ers. But they ought to be embarrassed by their opposition to Johansson speaking out on behalf of SodaStream. And Scarlett Johansson is rightly ignoring them.

But instead of answering BDS jeers, she simply said she loves the brand and has used it for years, and that SodaStream’s “commitment to a healthier body and a healthier planet is a perfect fit for me.”

She could also add that Soda­Stream’s plant in Maale Edumim, one of three in Israel, employs 1,100 workers — mostly West Bank Palestinians, under the same conditions and salaries as Jewish workers. A fourth plant, in southern Israel, will hire mostly Bedouin Arabs, now suffering from high unemployment.

In other words, SodaStream boasts many corporate values admired by the politically correct crowd. But not for Hollywood’s anti-Israelis.

...

Anyway, the hard Hollywood left is happy to boycott anything having to do with the Jewish state — including Israeli theater companies that systematically bash their government’s policies.
Others are torn, saying they support Israel in principle, but oppose “occupation.” So they’ll boycott anything labeled “settlements.”

In Hollywood, where misguided radical chic hasn’t cost anyone a juicy movie part in half a century, ignoring the anti-Israel catcalls is no easy thing these days. Sticking by SodaStream in such an environment is admirable.

Scarlett Johansson, it turns out, is much more than a pretty face. Her casual dismissal of the BDS crowd is downright sexy.

 Indeed.

Labels: BDS, SodaStream, Super Bowl XLVIII

posted by Carl in Jerusalem @ 5:51 PM