Nerves of steel and drop dead gorgeous

Actress Scarlet Johansson is standing up to the BDS'ers, saying that she will not withdraw from her role as spokesperson for Maaleh Adumim-based SodaStream.

Johansson made clear in a statement released on Friday to The Huffington Post that she will not pull out of the endorsement deal.

The statement said the 29-year-old actress "never intended on being the face of any social or political movement, distinction, separation or stance" as part of her affiliation with SodaStream.
The company recently signed Johansson as its first "global brand ambassador" and she is to appear in a television ad during the Super Bowl on February 2.

SodaStream manufactures and distributes machines for home use to make carbonated drinks, eliminating the need to buy environmentally harmful plastic bottles. The company has become wildly successful, launching Israeli ingenuity into the public eye for its environmentally-friendly and frugal approach to the beloved beverage. 

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"I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine," said Johansson, according to AP.

"SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," she added.

You go good girl!