#BDS_FAIL Scarlett Johansson to star in SodaStream's Super Bowl commercial
"I've been using the SodaStream products myself and giving them as gifts for many, many years," said Johansson.
"The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!"
"We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family," Daniel Birnbaum, the CEO of SodaStream, said in a statement.
"Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team."
Take that BDS'ers!
The multi-year partnership between Johansson and SodaStream kicks off on SuperBowl Sunday, February 2nd.
Labels: BDS, Israeli high tech, SodaStream, Super Bowl XLVIII
posted by Carl in Jerusalem @ 10:45 PM
2 Comments:
She IS Jewish.
Johansson had a Jewish mother. Her Scandinavian surname doesn't exactly sound Jewish!
Life is full of surprises!
Norman, isn't "Johansson" in Hebrew "Ben Yochanan", like the name of the father of Matityahu Cohen Gadol of the Maccabee family? :)
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