Israel Matzav

And again: Facebook buys an Israeli startup

I wonder whether they're going to try to move the company out of Israel. Reportedly, no, they learned their lesson from Waze. Onavo Ltd. is to become Facebook's first subsidiary based in Israel, at a price of about $100 million.

"TechCrunch" reports that Facebook Inc. has acquired Tel Aviv-based Onavo Ltd., a developer of mobile app analytics solutions, for $100-200 million.

"AllThingsD" says, "Facebook will turn Onavo’s Tel Aviv headquarters into Facebook’s new Israeli office, a first for the social giant."

Onavo was founded in 2010, and develops mobile app analytics for marketers.

"Our service helps people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people," say Onavo's founders, CEO Guy Rosen and CTO Roi Tiger, in a blog today. "We’re excited to join their team."

"Onavo will be an exciting addition to Facebook,” a Facebook spokesperson told "AllThingsD." “We expect Onavo’s data compression technology to play a central role in our mission to connect more people to the Internet, and their analytic tools will help us provide better, more efficient mobile products.”

Facebook is known for acquiring companies and then closing them.

If you want to get in on the party, call me. 

Labels: Facebook, Israeli high tech, mergers and acquisitions

posted by Carl in Jerusalem @ 3:58 PM