Israel Matzav

Jerusalem Marathon route changed

Adidas has caved in to the threat of an international boycott, the Jerusalem City Council has caved in to Adidas, and the Jerusalem Marathon will be rerouted not to take in any areas of Jerusalem that were liberated in 1967, including the Jewish neighborhoods in those parts of the city.

The Jerusalem Municipality had decided to change the course of the Jerusalem Marathon. The new route will not include running paths in areas of Jerusalem that were added to the city after 1967. Last month, two Meretz members of the Jerusalem City Council asked Adidas, which I sponsoring the marathon, to pull out of its sponsorship, threatening to start an international campaign accusing the company of supporting “occupation.”

Municipality officials denied that it was pressure from Adidas that led to the change of the route. In a statement, a city spokesperson said that the municipality was hoping to keep politics out of the event.

Maybe they forgot to point that out to the 'loyal opposition.'

Labels: Adidas, East Jerusalem, Elisha Peleg, Jerusalem Marathon, Pepe Alalu

posted by Carl in Jerusalem @ 9:20 PM