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Wednesday, October 27, 2010

Haaretz is only read by 6-7% of Israelis

The new Leftist site +972 does a reader's guide to the political line of Israel's four largest Hebrew newspapers.

It's unfortunate that they didn't include other newspapers. For example, it might surprise some of you to hear that either Yated Ne'eman or HaModia (sorry - I forget which) has about the same circulation as Haaretz - something I found out while working in the government 15 years ago. It's also unfortunate that they limited the analysis to the Hebrew media (for an English-speaking audience!). I also don't put much stock in an analysis that rates the three dailies aside from Haaretz as conservative, conservative, and highly conservative.

What's most curious and may surprise some of you are the circulation figures.
Yedioth Ahronoth

Market Share* (June 2010): 35 percent on weekdays, 43.7 on weekends.

Yisrael Hayom

Market Share (June 2010): 35 percent on weekdays, 25.7 on weekends.


Market Share (June 2010): 12.5 percent on weekdays, 16.1 on weekends.


Market Share (June 2010): 6.4 percent on weekdays, 7.4 on weekends.
And all those Democrats in the US think Haaretz is so influential here.... Just like the New York Times.


At 2:05 AM, Blogger NormanF said...

Market Share IS owned by Haaretz and gets far more readers than Haaretz does and no one in Israel ever reads the paper's opinion section! Which is more read abroad than in Israel!

At 11:21 AM, Blogger Jonah said...

I read the Haaretz website simply because it's one of the better written English language news sources. But of course I have to put on my Haaretz filter before reading it.

It's also worth noting, that even the lefty Israelis who I know that read Haaretz don't bother reading Gideon Levy or Amira Hass.

The only people who read them are extremists or Israel haters.


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