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Monday, May 26, 2014

#BDS_Fail Golan Heights Winery sales up 20% in Europe

Despite being targeted by the BDS movement, sales of Golan Heights Winery wines rose 20% in Europe last year.
"Despite the opposition and the attempts to boycott, that doesn't interest the European consumers that are looking for quality wine. There's a roughly 20% rise in sales in Europe; European customers don't care about pro-Palestinian organizations opposing wine from the Golan Heights," reported Harel.
Harel pointed out another trend, notably that customers are shifting to higher quality wines: "there's a transition by consumers to quality wines, even if the wine costs a little more money."
White wines can't be produced fast enough to keep up with the consumption, indicating a great demand which is also shared by "brut" sparkling wines, according to Harel.
"We at the Golan Heights Winery are preparing for the holiday of Shavuot, when the focus is on white and bubbling wines," he beamed.
"Just now in time for the holiday we've come out with a rose wine made from red Syrah grapes; the grape skin is soaked for a short amount of time, causing the wine to be pink," related Harel. "We're always short of white wines, and that's not because we produce less, but rather because of the high customer demand."
Harel remarked that his winery recently introduced an exclusive sparkling rose wine which is appropriate for unique events. "The demand comes from consumers who are looking for something interesting and prestigious," he said.
"Bubbling brut wine is another niche in the world of wines that we believe will develop in the coming years," concluded Harel.
The Golan Heights Winery is not the only one having to deal with the issue of European boycotts.
 I wonder whether Scarlet Johansson would like to work for them too....

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