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Thursday, March 07, 2013

#BDSFail: SodaStream enjoys massive growth

SodaStream, a company that the BDS'ers love to hate, is enjoying massive growth.
Americans bought more than 1.2 million home carbonators, like the SodaStream and the SodaSparkle, in 2012 alone. In April, Samsung is to roll out its first line of refrigerators with built-in sparkling water dispensers. Last week, SodaStream — the Israel-based industry leader, which began sales in the United States in 2009 — reported that annual sales worldwide rose to $436.3 million in 2012, from $289 million in 2011. According to Yonah Lloyd, president of SodaStream International, the company sold about 3.5 million machines last year. Because of its nimble approach to manufacturing, SodaStream landed on Fast Company magazine’s “World’s 50 Most Innovative Companies” list for 2013, alongside Apple and Google. (The company has also attracted unwanted attention, including a boycott, because some of its plants are in the West Bank.) 

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At 1:00 AM, Blogger Sunlight said...

Fantastic! BTW, on an unpolitical note, doctors are telling middle aged + people that carbonation is what causes osteoporosis, when it comes to soft drinks. Sodastream should look into it and tell us the scoop. I want to get one, but haven't because of that. It looks yummy and potentially very unfattening!


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