Israeli manufacturer SodaStream is advertising in the Super Bowl again, and
Scarlett Johansson is going to star in the commercial.
"I've been using the SodaStream products myself and
giving them as gifts for many, many years," said Johansson.
"The company's commitment to a healthier body and a
healthier planet is a perfect fit for me. I love that the product can be
tailored to any lifestyle and palate. The partnership between me and SodaStream
is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream
with the world!!"
"We are thrilled to welcome the remarkably talented
Scarlett Johansson into the SodaStream family," Daniel Birnbaum, the CEO
of SodaStream, said in a statement.
"Scarlett is a long-time user and genuine fan of our
products, a role model for healthy body image and a champion for environmental
responsibility, making her the perfect choice for our global ambassador. She truly
embodies our brand values and we are honored to have her join our team."
The multi-year partnership between Johansson and SodaStream
kicks off on SuperBowl Sunday, February 2nd.
Take that BDS'ers!
She IS Jewish.
ReplyDeleteJohansson had a Jewish mother. Her Scandinavian surname doesn't exactly sound Jewish!
Life is full of surprises!
Norman, isn't "Johansson" in Hebrew "Ben Yochanan", like the name of the father of Matityahu Cohen Gadol of the Maccabee family? :)
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